Litmus is keeping us all young
As a millennial without TikTok, I’m feeling very Amy Poehler in Mean Girls trying to keep up with all of these Gen Z trends:
Thankful for brands like Litmus that can translate these trends (brat vs demure? 🥴) into something I can actually decipher. It’s also a great way to add some humor in an often glum B2B marketing world.
Thank you for your service, Litmus 🫡🫡
What happened to LinkedIn????
Can we all agree to stop using LinkedIn to share way too personal updates as a segue into thought leadership content? We’re happy for all of you (or sad depending on your story), but let’s save the oversharing for Facebook (where people you actually know will see it).
👏 Finally someone who gets it:
Emily Kramer’s Random Acts of Marketing
In her recent MKT1 newsletter, Emily talks about how so many startups are guilty of falling into the RAM (Random Acts of Marketing) trap.
We’ve all seen it - you’re looking for growth wherever you can find it so you dump marketing dollars into every channel where your ICP might find you. Chasing the shiny object and spreading our budget and time resources too thin. Never waiting to fully realize channel results because if the impact isn’t immediate, we’ve got to shift that spend somewhere else.
We love the way she breaks down the context you need for proper channel selection and why you need to “design a strategy that fits with your stage business, your audience, your market, your GTM motion, and your marketing advantages.”
Can we get some C-suite eyeballs on this post?
Thank you, Patrick Cumming, for breaking down what all marketers want the business to know about attribution and KPIs.
“Data is a beautiful thing.
Incredibly powerful in the hands of the right marketers.
But man has it eaten away our ability to trust our instincts.
If you launch a new marketing initiative and suddenly find you have more enquiries and opportunities than you know what to do with... that's your evidence it's working.
That is your data.
It's not a coincidence.
So stop stressing about exact attribution and trust your gut.
If all the signs point to it's working, there's a 99% it is.”
Check out his full post below:
